Non-visual brands often struggle with what to post on social media. But just because you’re not a restaurant that can post a photo of a new menu item every week, doesn’t mean you can’t find ways to create visual posts! Here are a few ideas for things to post when you get stuck.
Behind the scenes view
Give your followers an inside look at the ins and outs of your company. Photos of your factory, close-ups of a product, and artistic views of an everyday item can turn a non-visual business into a visual social media experience. Companies like Intel and General Electric have turned machinery into art on their Instagram pages. If you don’t have a physical product, feature photos from company meetings, office locations, charity events, and company news to captivate your followers.
Show off what it’s like to work at your company on social media! Even if your office is full of bland cubicles, feature quirky items found on desks, company lunches, interviews with employees, and more. Reminding your followers that there are actual humans working at your company can show personality and create a relationship. If you’re looking to hire new employees, this can also convinc