What To Post On Social Media If You Don’t Have A Visual Brand

By March 22, 2016 Featured

Non-visual brands often struggle with what to post on social media. But just because you’re not a restaurant that can post a photo of a new menu item every week, doesn’t mean you can’t find ways to create visual posts! Here are a few ideas for things to post when you get stuck.

Behind the scenes view

Give your followers an inside look at the ins and outs of your company. Photos of your factory, close-ups of a product, and artistic views of an everyday item can turn a non-visual business into a visual social media experience. Companies like Intel and General Electric have turned machinery into art on their Instagram pages. If you don’t have a physical product, feature photos from company meetings, office locations, charity events, and company news to captivate your followers.

Company culture

Show off what it’s like to work at your company on social media! Even if your office is full of bland cubicles, feature quirky items found on desks, company lunches, interviews with employees, and more. Reminding your followers that there are actual humans working at your company can show personality and create a relationship. If you’re looking to hire new employees, this can also convince them that your offer a dynamic workplace.


Whether they’re quotes from your boss or just famous inspirational quips, turn those words into a visual post! Snap a photo of a meeting, and overlay a quote about teamwork using a photo app like Canva. A simple photo combined with a great quote can make for an engaging image people will love to share on social media. Quotes can be silly or serious, depending on the tone of your company.


You may need someone with some design experience to create this, but a little work can go a long way. Illustrate how your product works, some research you’ve done about the industry, or just trends you’ve noticed in your customers. Even an artful bar graph can be a fun way to show your success or share an interesting trend. If it’s a more industry-wide discovery, use hashtags in your post and encourage other brands to share it!

Blog posts

Your website has a blog, right? Blogs are a great thing to write and share on social media, plus they get the added bonus of leading back to your site! Blogs can be as short as 50 words, if they get your idea across. A weekly blog guarantees you an interesting Facebook update, plus quotes from the blog can be integrated into Twitter and Instagram posts.

Industry News

Sharing industry-related updates from respected publications is a great way to get a conversation started. This can be particularly productive in B2B businesses, who often have companies following them that are looking for this type of information. Ask questions and encourage comments, or offer your own expertise on the topic.


Video content is becoming more and more prevalent, and it’s easier to put together than you think! Text paired with stock images can create a compelling story about what your company does, including your mission, recent projects, and more. Interview employees to describe various aspects of your business, or ask for video reviews from clients! Taking short videos at company events can be quickly edited and posted for a fun inside look at your business.

Social media is no longer optional – it’s a necessity to promote your brand and increase your SEO. Think outside the box and you’ll have a feed you’re proud of in no time! If you need some extra help, contact GiraffeBuilder to begin working with our social media team.

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