Though starting a small business has a great number of benefits, the ability to create your own paycheck is certainly a major one. But if your business isn’t making money, all you have is an expensive hobby. There are so many ways small business owners keep themselves busy with activities that just don’t lead to income. Successful entrepreneurs strategize what will help their business grow and avoid time wasters.
These are four things you can start doing today that will exponentially grow your business over time. They are simple but overlooked strategies that have withstood the test of time and technology. Your business can experience explosive growth with the right focus and the following tips:
1. SELL MORE THAN YOU THINK YOU NEED TO
While you surely know selling is important, you may not be selling enough. It takes longer than you think to make a sale. Someone on your email list or involved in your ecosystem may need to see something as many as 37 times before it clicks in their brain.
The constant clicks and visits may feel like you have a lot of sales, but you can always do more. If you are consistently providing value for your audience, you have earned the right to tell them about your premium offerings. Sell more than you feel comfortable and you’ll see your income and business grow. Your audience wants to buy from you, they just need to know what you offer — tell them consistently. Remember the old adage, no one thinks about you more than you do. A constant reminder is necessary.
2. SPEND EACH DAY ON INCOME PRODUCING STRATEGIES
We are naturally motivated in the morning to get things done. We complete what we think is urgent, like checking emails and social media. If you want to make more money now, start your day by doing things that lead to income. It could be writing a strong message to your email list, renewing the contract of a current client, or talking to a lead you know is ready to buy.
Starting each day pursuing a opportunities that only require a little work to close will motivate you to keep working. You may not close a sale every day, but over time, you will close more and that will add to your bottom line. As this becomes a habit, you will be a well-oiled machine that knows how to spot opportunities. It will also lead you back to number one, selling more than you feel comfortable.
3. OFFER VALUE THAT LEADS TO BUILDING YOUR EMAIL LIST
Sales come when a customer can recognize your value, which occurs when what you provide is actionable in someone’s life. As you continually add value, you will build your email list and potential base of customers.
Spend more time on what you put out into the world. Your products, services, and information should separate you from your competition. Your company should have undeniable value, and your website and social media need to boast that. Hooking your email audience with compelling offers and info is exactly what you need to keep them interested.
4. LEVERAGE MASSIVE EXPOSURE.
In the digital age, it can be quite easy to reach millions of people. With the combination of social media, SEO, blogs, and more, you can put your business in front of more potential customers than ever before.
Leverage this exposure. Get your name and content in front of the larger audience and convert some of them into customers. Massive exposure will increase your bottom line dramatically and quickly. By putting quality content and information into the world, you will get a return.
If your income has stalled, these four things will help kick-start your growth. If you are doing just fine, use these to reach your next growth and income goals. There is a wealth of opportunity for entrepreneurs, if you know how to reach out and get it.